Hello <>,
Before explaining why more people are failing in online business in Nigeria, permit me to digress a bit.

Few years ago, Bill Gates, founder of Microsoft Corporation predicted that the internet would produce many millionaires. Since then, everyday and everywhere, new internet opportunities keep emerging making people rich beyond their expectations.

There are cases of individuals becoming extremely profitable within six months of starting an online business. So, why is it that many Nigerians fail woefully in this lucrative business?

From my experience and observation, here are five reasons why more people are failing in online business in Nigeria:

They expect to get rich quickly with little or no effort: Some Nigerians that are searching the internet for online opportunities usually fall to the hype of many websites.

These sites woo them to buy their packages that will show them how to make millions in few days with little effort.

My friend, the internet does not work that way. It will take time to learn how to market on the internet before you start making money.

You must have the right attitude.

Most Nigerians lack knowledge of how the internet works: They design a fanciful traditional form of website selling their business.

The truth is: people don’t go to the internet to search for you or your business. They go to the internet to search for information to solve a specific problem.

Using hosting companies that lack complete necessary marketing tools: A good hosting company should provide you all the necessary marketing tools at a reasonable cost.

The tools include tracking and monthly performance of your site, research tools for finding potential keywords, search engine submissions, autoresponder, website backups, domain name registration, fast and reliable hosting.

It has been observed that most people doing online business in Nigeria only get few of these tools from their hosting company.

People lack motivation and determination: It has been observed that most Nigerians lack the motivation and determination to succeed in the business.

They do not persist in the business long enough till they achieve the desired success.

Lack of proper training: Many Nigerians doing online business do not take time to learn how to market on the internet.

What they don’t know is that there is a huge difference in marketing online and offline.

The marketing strategy that works in the real world doesn’t work on the internet.

In the real world people find you base on your business location. But on the internet people are searching for information.

The bottom line is that you use different marketing strategy to succeed on the internet.


I hope you find the information useful?

Yours in success,

Olabode Oruku

Mobile: 2348033205456


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Mowe Land, A Profitable Location for Commercial and Residential Apartment

Mowe land is one of the closest places to Lagos that you can own either a commercial or residential apartment or invest in land and earn tangible profit.

There are over forty estates in the community which includes Prime Estate, Merryland estate, Beverly Estate, Crystal Park, etc.

Mowe is now a strategic location for several banks, multinationals, cooperatives and others.

The aspect of mowe land that I am about sharing with you is the Merryland estate location. The Land is solid and the surface is flat.

The roads leading to it is motorable, tarred with less traffic congestion.

Developer of Merry Estate

Merryland estate is being developed by Lily Homes Ltd. It’s a registered real estate company which transformed from Brickwork Property Solutions in August 2008.

They specialized in real estate investments and developments. The estates they are presently managing are Merry Land Estate, IvoryHomes-Lekki PhaseII by Mayfair gardens and Oriental Garden-Agbara Igbesa, very close to the Chinese village.

Cost of land in Merry Land Estate The price of plots at Merryland Estate is N750,000. The size per plot is 648 sqm.

Well over 100 plots have been sold and the value of the land is appreciating daily. For example, the value of the land in 2008 was N550,000 and has increased in value by seventy three percent.

Location of Mowe land

It’s about 20 minutes drive to Berger in Lagos, with easy access to highways, which include the Lagos/Ibadan Express Way, Sagamu-Ore-Benin express way, etc. Mowe land is at the heart of the Lagos/Ogun Megacity, off Lagos-Ibadan expressway. It’s at the environ of International Schools such as Chrisland University, FRSC Sagamu, Punch, Lafarge Cement, Ashimolowo Village, New Computer Village.

Infrastructure that will be provided

The developer will provide Concierge Services, boundary fence, water supply, electricity, good road system, regular refuse disposal, Intercom service, Security Patrol, CCTV Monitoring.

The planning and building of the estate is being executed at present. The perimeter fence is presently under construction.

Documents available for the land Lily homes limited, the developer of mowe land have the following title: Land purchase Agreement, irrevocable Power of Attorney, Deed of Assignment and Global C of O (in Process). After your payment they will give you receipt and acknowledgement letter.



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